Curad Portfolio

Medline acquired the Curad brand circa 2011. At the time is what near extinction. Our effort was to bring it into professional healthcare and revive it retail presence. I am very proud of the design effort. We produced hundreds of SKUs across first aid, gloves and orthopedic soft goods. It was a massive team effort The push for retail has been a struggle and our company was new to the game of brick and mortar distribution and advertising. Unfortunately, much of the product line ended up as private label.