Design

Why do I love branding? I am an anthropologist at heart. I am fastened by the behavior of humans and animals. Brands are like animals and the store or the web is the Serengeti where I can go on safari. Brands seek out a mate (you the consumer). They show off their pretty colors and prance around (through advertising). Brands have families and protect their own kind by hanging out in large groups (on the shelf). Just like animals, brands use mimicry to look like the alpha. Brands also mark their territory and take measures to protect it. Hopefully, the performance on my designs reflect this thinking.